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What's the first thing that comes to mind when you hear the word
"Romania"? Eastern European poverty? Gold Medal Gymnasts?
Dracula?
One of the last things you might think of is travel and tourism,
and a small Romanian based advertising company aims to change
that with the help of a daring project – The Spirit of Romania.
Take several images signed by incredibly gifted photographers,
mix them with catchy stories, travel journals, add a little bit
of passion and voila! You have the perfect recipe for digitally
branding a country as an amazing and unique travel destination.
This past June, Spirit Ad, a small, start-up advertising company
located in Bucharest, Romania, launched the first stage of an
online campaign meant to brand a country. A web site found at
http://www.spirit.ro that aims to show people a different side
of Romania. It aims to show the beauty hidden inside this
country that would make travelers tell their friends back at
home that YES, this was definitely THE TRIP of my life.
The best people to promote a travel destination are of course
the travelers that visited it. With that in mind, the website
combines unbiased opinions and journals of the travelers who
visited Romania with stunning images signed by some of the best
Romanian photographers, and in depth articles covering from
wide-known travel destinations to out of this earth places
hidden only in the photographs of the lucky ones.
Another goal is to promote Romanian photography, and to that end
you will find the largest online stock photography gallery with
images exclusively devoted to Romania. These striking
photographs show the natural beauty of a land few people know
about. Until now.
About the author:
PR Manager, Spirit Ad
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