Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both. Let me just give you a few quick pros and cons that should jog a decision. The Advantages of Online Auto Classifieds
- wide coverage
- nice pictures possible
- more space for description
- usually can be found from a search engine
- run it till you sell more common
Disadvantages:
- search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
- depends on traffic of site as too whether your ad is seen
- lower trust from internet based advertising
- Misses non-internet people
The Advantages of Offline Auto Classifieds
- higher trust factor
- picks up online and offline buyers
- no computer knowledge or site technology to interfere with the buying process
Disadvantages
- pictures expensive
- less room for description
- may miss 'online only' buyers.
You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.So from this statistic, the solution would seem to be - spread your message across both mediums. Well that's it for now. Happy Selling! Copywrite 2005 Graeme Sprigge - Reprinting Permitted With This Resource Box Included |