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Commercialism


Deals with the encroachment of commercialism into public and/or private precollege education. Textbooks, billboards, computer internet access and snack machines are all becoming much more commercial as the purchasing power of students is increasing. There are many other examples of the commercialization of education.



Obligation, Inc. - Seeks to empower citizens with the resources they need to protect children from the popular culture.
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BadAds.org - Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.
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Selling America's kids - Consumers Union report on commercial pressures on kids in the 90's. See also the follow-up report listed above, "Captive Kids".
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Fighting the cola wars in schools - Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
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Commercialism in Education Research Unit - CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
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Public Education: Commercial Activities in Schools - A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]
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Advertising / Commercial Ventures - An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
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Branded for Life? - Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
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PTAs and Commercialism in Schools - Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
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Sponsored Schools and Commercialized Classrooms - Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
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Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools - Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.
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Citizens' Campaign for Commercial-Free Schools - Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.
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School Pouring Rights - Site argues that school soda contracts are illegal, not merely bad policy.
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