Insider Perspectives

When advertisers describe their own work their accounts are often more revealing than the critiques of social theorists. This category can also include sites for schools, researchers and publications which serve the advertising industry. The essential feature of any site in this category is that it be revealing, that it can provide insight into the nature, function or operation of advertising.

Lexicon - Blue chip branding company has been around since 1982 and completed over 1300 assignments.
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Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
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Semiotic Solutions - Cultural Creativity - Home - "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
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Ruth Shalit - Salon column - A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
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Keeping up with the Jonesness - An account planner describes the quest for brand essence. From Salon.
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Confessions of an undercover drink fink - Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
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The power of hype - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
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Brand personality - A relationship with a brand can be like a relationship with another person.
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Branding and Bonding Beyond the Banner - Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing.
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Propagandium.com - a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
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Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages - Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
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The Advertising Graveyard - Gallery of controversial advertisements which clients declined to run.
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